One of the biggest shopping days for online & offline retailers are quickly progressing: Black Friday!
Ask anyone you want – online shops, online retailers, and small business owners. They are insane about Black Friday. It's that time of the year that brings extra sales and bunch in revenue.
I thought you're not more familiar with Black Friday, so here is some useful information –
What is Black Friday?
Black Friday is a civilization that comes from America and has given its name to the day after Celebration. The term refers to shop "going into the black" for the season, hence becoming prolific. Black Friday symbolizes the start of the festival season.
When is Black Friday?
Black Friday comes on the last Friday of November of every year and this year it is on November 29th.
Black Friday Marketing Ideas to Boost Your Sales
There’s a lot of things out there when it comes to Black Friday marketing.
Here are some ideas which are not in any appropriate form, they can be merged or individually. Hopefully, you'll get the best out of these.
#Idea 1 - Send a Black Friday email to your clients
Start your plan with an email. Inherent marketers are ahead of time, particularly when you've a lot of rivals to deal with. There is no doubt that social media helps to bet it, but email marketing is the time tested tactics to improve both your customer and sales as well.
To make the emails more efficient, do the following:
- Segment your user.
- Personalize your emails.
- CTA(Call-to-action).
- Consider time-zones when sending emails.
- The subject line has to draw sufficient to seize attention and make them open your email.
#Idea 2 - Design a Discount Code/Coupon
Coupon takes the least time to create. Offer a price discount to your client.
Don't print coupons, make it the form of that customer downloads directly from their inbox.
If you have both an online and offline shop, you may print coupons & discount cards for the customers who visit the store. Hand over the coupons to them and let them choose where they want to use it.
Every e-Commerce platform can create coupons and discount codes, so use it to your benefit.
#Idea 3 - Promote on Social Network
Promote your proposals on several social media accounts and other social media groups. Make sure you take the time to make your stuff to share with your clients.
In social media, you can see the value of your offers among your followers, and it will really help to engage more followers.
And don't forget to take the advantages of #hashtags!
You'll want to add hashtags such as:
#blackfriday #cybermonday #sale #blackfridaysale #blackfridaydeals #specialoffers #blackfriday2019 #businessdealofyear
#Idea 4 - Create a Gift Collection
Gift guides let your customers find you during holiday seasons. A gift guide not only highlights your products/deals and services, but it also gives a sense of command for shopping for gifts.
You can also create a guide by writing a post that will feature a menu of products that you suggest for someone to gift them.
#Idea 5 - Offers Sales by the Hours
You can make one main offer for all Black Friday sales, which is like 35 % off on everything. But then you offer like 50 % off for a particular product/service, that is valid only for one hour. After that, you choose another product or another deal.
Make sure you declare your deal on your website and change according to the shift in offers/deals.
#Idea 6 - Establish New Products and Services
It's a good idea to add a new product/service to your offer right in line with those big weekend advertisements.
As the product is new, it'll add a fresh & new look to your shop.
Conclusion
Hopefully, these Black Friday 2019 marketing ideas will help you to grow followers, traffic, sales and profits.
Now it's time to get started with these tactics to ensure that you are ready to make the most of the hike in the year's biggest retail weekend.
Good Luck!!
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