Productive Marketing Ideas for Black Friday 2019


One of the biggest shopping days for online & offline retailers are quickly progressing: Black Friday!

Ask anyone you want – online shops, online retailers, and small business owners. They are insane about Black Friday. It's that time of the year that brings extra sales and bunch in revenue.

I thought you're not more familiar with Black Friday, so here is some useful information –

What is Black Friday?



Black Friday is a civilization that comes from America and has given its name to the day after Celebration. The term refers to shop "going into the black" for the season, hence becoming prolific. Black Friday symbolizes the start of the festival season.

When is Black Friday?



Black Friday comes on the last Friday of November of every year and this year it is on November 29th.

Black Friday Marketing Ideas to Boost Your Sales


There’s a lot of things out there when it comes to Black Friday marketing.

Here are some ideas which are not in any appropriate form, they can be merged or individually. Hopefully, you'll get the best out of these.

#Idea 1 - Send a Black Friday email to your clients



Start your plan with an email. Inherent marketers are ahead of time, particularly when you've a lot of rivals to deal with. There is no doubt that social media helps to bet it, but email marketing is the time tested tactics to improve both your customer and sales as well.

To make the emails more efficient, do the following:
  • Segment your user.
  • Personalize your emails.
  • CTA(Call-to-action).
  • Consider time-zones when sending emails.
  • The subject line has to draw sufficient to seize attention and make them open your email.

#Idea 2 - Design a Discount Code/Coupon

 


Coupon takes the least time to create. Offer a price discount to your client.

Don't print coupons, make it the form of that customer downloads directly from their inbox. 

If you have both an online and offline shop, you may print coupons & discount cards for the customers who visit the store. Hand over the coupons to them and let them choose where they want to use it.

Every e-Commerce platform can create coupons and discount codes, so use it to your benefit.

#Idea 3 - Promote on Social Network 


Promote your proposals on several social media accounts and other social media groups. Make sure you take the time to make your stuff to share with your clients.

In social media, you can see the value of your offers among your followers, and it will really help to engage more followers.

And don't forget to take the advantages of #hashtags!

You'll want to add hashtags such as:


#blackfriday #cybermonday #sale #blackfridaysale #blackfridaydeals #specialoffers #blackfriday2019 #businessdealofyear

#Idea 4 - Create a Gift Collection 



Gift guides let your customers find you during holiday seasons. A gift guide not only highlights your products/deals and services, but it also gives a sense of command for shopping for gifts.

You can also create a guide by writing a post that will feature a menu of products that you suggest for someone to gift them.

#Idea 5 - Offers Sales by the Hours


You can make one main offer for all Black Friday sales, which is like 35 % off on everything. But then you offer like 50 % off for a particular product/service, that is valid only for one hour. After that, you choose another product or another deal.

Make sure you declare your deal on your website and change according to the shift in offers/deals.

#Idea 6 - Establish New Products and Services



It's a good idea to add a new product/service to your offer right in line with those big weekend advertisements.

As the product is new, it'll add a fresh & new look to your shop.

Conclusion


Hopefully, these Black Friday 2019 marketing ideas will help you to grow followers, traffic, sales and profits.

Now it's time to get started with these tactics to ensure that you are ready to make the most of the hike in the year's biggest retail weekend.

Good Luck!!

7 Benefits Of the Employee Monitoring Software

7 Benefits Of the Employee Monitoring Software:



This article will be helpful for those who want to embrace their knowledge about employee monitoring software. At the end of this article, you will be able to know how important it can be in your industry.


  


At the end of this article, readers will be able to know why employee monitoring is important and what are the advantages of using it for any business. Also, you will be able to understand why businesses needs such monitoring software to look after the working of their employees.


Employees are the pillars, on which a company stands. Monitoring employees might sound like an action where a company watchdog its employees. But, there are numerous benefits that monitoring software can give to any organization along with the growth of the employees.


An employer must know what their employees are doing while in their office hours. While employee surveillance is questionable most of the times, people overlook the perks that it brings for the whole business. Here, we will throw light on those benefits that are genuine and works well for the employee's betterment.


Better Client Management
Client Management      

A business has to prioritize their clients to grow significantly. When an employee keeps a record of client details manually, the probability for errors occurs the most. Monitoring software improves the accuracy of billings, which is vital for any business. One should always keep this in mind that even a small mistake can affect the relationship with the client, and they might shift to other business that is similar to your services.


Measure Employee Output


        
Monitoring software gives you the capability to evaluate their employee's performance and quantifying their output. In this way, management also gets the idea to assign projects by examining the efficiency of any employee. For instance, if an employee performs below average for the assigned project, management should seek another employee as well who can do it better.


Submission Of Feedback


Customer Feedback          

Feedback becomes mandatory at the time salary, appraisal, or work promotion. With efficient monitoring equipment, you can collect valuable data to give proper feedback. Rather than speaking about employees achievement, or announcing their performance, it’s worth giving their feedback in a written form with provision of appreciation (monetary or non-monetary).


Monitor Employees From Anywhere.


Employee Monitoring Software 

Though you want to keep an eye on your employee’s activities is not possible. For surveillance, you can put the camera in the place where it is allowed, but that’s not sufficient.
Employee Monitoring software helps you in keeping an eye on your employees from any corner of the world. It’s also a great way of managing ongoing projects and passing on instructions to accomplish objectives on time.


What Benefits did Employee Monitoring Software bring For Employees?


Save Employees From Penalties.
     
     
Employees might unintentionally reveal the company’s data while sharing other details. When it comes to a company’s security concern, some strict policies are there that result in imposing penalties on them. Surveillance makes them work sincerely without any work negligence.




Support Employees During The Annual Increment.
                


If your employees willing to receive salary appraisal? Don’t worry! Monitoring software makes it easy for the manager to analyze performance. The only thing you need to do is try to give your best for the company.


Helps Them In Distinguishing Their Personal Life From Professional.

An ideal employee is one who knows how to separate his/her personal life from professional. It's not a good act of trying to access your accounts at the workplace. Since monitoring software keeps an eye on employees, they focus on their work.


Conclusion


Businesses should not behave harshly with their employees. Before implementing monitoring software, conduct a session to educate employees with the benefits comes within. Moreover, let them keep their opinion as well.